On Friday, November 23rd, the "first 100 early birds" in all participating Half Price
Books locations "get a tote and a $5 gift card. One tote bag will contain a $100 gift card."
Source: http://www.hpb.com/blackfriday/
Locations: http://www.hpb.com/stores/locations/
*Limit one tote bag per person, 16 years of age and up. While supplies last. Valid at all HPB locations except Half Price Books Outlet.